Nu Skin AP 24 Whitening Toothpaste Review: Miracle or Marketing?

You may have come across Nu Skin AP 24 Whitening Toothpaste in your social media feed or heard about it from a friend or family member. Nu Skin AP 24 Whitening Toothpaste has garnered a loyal following for its ability to whiten teeth without the use of peroxide. It’s one of those products that claim to work wonders, but does it really live up to the hype? In this detailed review, we’ll look at each of its ingredients and features. We’ll examine their safety. We’ll find out if this toothpaste keeps its promises.

Product Overview

Nu Skin AP 24 Whitening Fluoride Toothpaste

AP 24 Whitening Flouride Toothpaste

  • Benefits: Whitens teeth, removes stains without peroxide, and prevents cavities and plaque formation.
  • Key Ingredients: AP 24, Hydrated Silica, Aluminum Hydroxide
  • No Peroxide
  • Size: 4.0 oz (110 g)



What is AP 24 Whitening Toothpaste?

AP 24 Whitening Toothpaste has no peroxide. It lightens teeth, removes stains, prevents cavities, fights plaque, and boosts dental health. It also tastes like refreshing vanilla and mint. It leaves your breath fresh and gives a lasting, just-brushed feeling all day.

Benefits of AP 24 Whitening Toothpaste

  • Whitens teeth without harsh chemicals: AP 24 Whitening Toothpaste lightens teeth well. It does so without peroxide, which many other whitening products use. This makes it a gentler option for individuals with sensitive teeth or gums.
  • Removes stains and prevents plaque buildup: The mix contains AP 24, hydrated silica, and aluminum hydroxide. It fights plaque and is mild. This helps remove surface stains. It stops plaque from forming. This leads to a brighter, healthier smile.
  • Helps prevent dental cavities: AP 24 Whitening Toothpaste contains fluoride, which is known for its cavity-fighting properties. Regular use of this toothpaste can help protect your teeth from decay and maintain good oral hygiene.
  • Provides a long-lasting clean and fresh feel: The toothpaste is the flavor of vanilla mint. It leaves your mouth feeling fresh and clean all day. Its thick, creamy, and rich formula ensures a satisfying brushing experience every time.

Key Ingredients

The effectiveness of AP 24 Whitening Toothpaste can be attributed to its key ingredients:

  • AP 24: This plaque-fighting agent consists of medical-grade dimethicone and surfactants. AP 24 forms a long chain that wraps around teeth, leaving your mouth feeling slicker and fresher for a longer period.
  • Hydrated Silica and Aluminum Hydroxide: These ingredients form a proprietary blend of mild abrasives. They gently polish and smooth teeth without eroding the enamel, ensuring a safe and effective whitening process.

The RDA value is used to measure the relative abrasivity of toothpaste. AP 24 Whitening Toothpaste has an RDA value of 103, which falls well below the safe limit of 250 set by the American Dental Association for daily use. This means that AP 24 Whitening Toothpaste is both safe and effective for everyday use.

AP 24 Whitening Fluoride-Free Toothpaste is formulated similarly to AP 24 Whitening Fluoride Toothpaste, with the main difference being the absence of fluoride in the fluoride-free version. Both kinds of toothpaste offer the benefits of whitening, stain removal, and plaque prevention. The choice between the two depends on individual preferences and dental needs.

Nu Skin differentiates its whitening toothpaste from others by employing a unique technology that does not rely on peroxides. By excluding oxidizing bleaching agents, AP 24 Whitening Fluoride Toothpaste cannot make teeth whiter than their natural color. However, if teeth have been stained or darkened due to exposure to certain foods, drinks, or tobacco, the toothpaste quickly removes the stains and restores the teeth to their natural light color.

One notable aspect of Nu Skin AP 24 Whitening Toothpaste is its peroxide-free formulation. Unlike many other whitening toothpaste brands that contain peroxides, AP 24 Toothpaste does not bleach the teeth. Peroxides can indeed whiten teeth but may also weaken tooth enamel. Weakening tooth enamel can make teeth more susceptible to discoloration caused by acid-containing and colored beverages and food sources such as coffee, tea, smoke, red wine, and berries. By avoiding peroxides, Nu Skin’s toothpaste prioritizes the protection of tooth enamel.

Understanding the Whitening Ingredients

The whitening power of Nu Skin AP 24 Whitening Toothpaste is attributed to its key ingredients, namely aluminum hydroxide, hydrated silica, and tetrasodium pyrophosphate. These ingredients work synergistically to polish teeth gently, acting as mild abrasives while assisting in tartar control. By leveraging their unique properties, these ingredients help remove surface stains and enhance the natural whiteness of teeth.

It is important to address any safety concerns regarding these whitening ingredients. Specifically, aluminum hydroxide is a synthetic ingredient known for its opacifying properties and is widely used in personal care products, including toothpaste. Extensive safety assessments by the Cosmetic Ingredient Review (CIR) Panel have confirmed the safety of aluminum hydroxide for cosmetic use. Moreover, the European regulatory authorities have authorized its use without any limitations or restrictions on concentration.

Tetrasodium pyrophosphate, another whitening ingredient found in the AP 24 complex, plays a vital role in controlling tartar formation. Numerous laboratory studies have demonstrated the effectiveness of tetrasodium pyrophosphate in retarding tartar development in the mouth.

Safety of Aluminum Hydroxide

Aluminum hydroxide, as mentioned earlier, serves as an opacifying agent in Nu Skin AP 24 Whitening Toothpaste. Beyond its primary function, it also acts as a coloring agent and an absorbent. Importantly, aluminum hydroxide has no known skin toxicity, making it a safe component for use in toothpaste.

It is crucial to differentiate aluminum hydroxide from elemental aluminum, as they possess distinct physical and chemical properties, functions, and potential toxicities. The concerns surrounding aluminum hydroxide are primarily related to inhalation, which is not applicable in the context of toothpaste usage. Numerous safety evaluations conducted within the European Union ensure that Nu Skin products, including toothpaste, comply with approved levels and pose no harm to consumers when used as directed.

Tartar Control Agent

Tetrasodium pyrophosphate acts as a tartar control agent in the AP 24 whitening complex. This ingredient has demonstrated its ability to inhibit tartar formation through published laboratory studies. By including tetrasodium pyrophosphate in its formulation, Nu Skin AP 24 Whitening Toothpaste provides an effective solution for individuals seeking to maintain optimal oral hygiene and prevent tartar buildup.

The Benefits of Fluoride

Sodium monofluorophosphate, an approved form of fluoride, is one of the active ingredients in Nu Skin AP 24 Whitening Toothpaste. Fluoride is widely recognized for its role in fighting cavities and promoting dental health. It is important to note that the pea-sized amount of toothpaste recommended for brushing contains less than 1 mg of fluoride, which is considered safe by both Nu Skin and governmental health boards.

Fluoride offers significant benefits in cavity prevention, with the main risk being dental fluorosis, a condition caused by excessive fluoride ingestion. It is crucial to emphasize that toothpaste is not intended to be swallowed, ensuring that fluoride exposure remains within safe limits.

Sodium Lauryl Sulfate (SLS): Foaming and Anti-Plaque Agent

Sodium Lauryl Sulfate (SLS) is an ingredient found in Nu Skin’s oral care products, serving as a foaming and anti-plaque agent. It contributes to the pleasant, bubbly mouthfeel during brushing and aids in softening plaque, facilitating its detachment from teeth. Properly formulated oral care products containing SLS have not been linked to hazards or irritation in substantiated studies.

The Cosmetic Ingredient Review (CIR) Expert Panel states that SLS and its cousin compound, Ammonium Lauryl Sulfate, are considered safe in formulations designed for brief use followed by thorough rinsing from the surface of the skin. However, for products intended for prolonged skin contact, the SLS concentration should not exceed 1%.

It is important to note that toothpaste is not meant to be swallowed. Therefore, concerns regarding ingredient safety, including SLS, are largely irrelevant unless the toothpaste is ingested.

Anti-Plaque Agents: Dimethicone and Poloxamers

Nu Skin AP 24 Whitening Toothpaste contains dimethicone, Poloxamer 338, and Poloxamer 407 as anti-plaque agents. These ingredients play a crucial role in eliminating dental plaque. Preventing the further mineralization of plaque can help reduce the formation of dental calculus or tartar, which can only be removed by dental professionals.

Poloxamers are nonionic triblock copolymers consisting of a central hydrophobic chain of polyoxypropylene flanked by two hydrophilic chains of polyoxyethylene. Poloxamer 407, specifically, is a hydrophilic non-ionic surfactant that belongs to the class of copolymers known as poloxamers. The safety of poloxamers as cosmetic ingredients has been evaluated and confirmed by the Cosmetic Ingredient Review (CIR) Expert Panel.

Test Results and Conclusion

Clinical tests conducted to measure tooth brightness after using AP 24 Whitening Toothpaste showed a remarkable 63% increase in tooth brightness. These tests substantiate the product’s effectiveness in reducing stains and enhancing the appearance of teeth.

Furthermore, an in vitro test comparing the dentin erosion potential of AP 24 Whitening Toothpaste with other leading regular toothpaste brands yielded a Relative Dentin Abrasivity (RDA) score of 103, which is equivalent to the leading U.S. regular toothpaste, Crest. This result demonstrates that Nu Skin’s toothpaste is on par with renowned brands recommended by dentists.


In conclusion, Nu Skin AP 24 Whitening Toothpaste offers a peroxide-free solution for teeth whitening, effectively removing stains and promoting a brighter smile. Its formulation, comprising whitening ingredients, fluoride, anti-plaque agents, and tartar control agents, ensures both cosmetic and oral health benefits.

The lack of peroxides removes the risk of enamel weakening and oral tissue irritation. This makes it a safe choice for people looking for a reliable tooth-whitening solution. Nu Skin’s commitment to safety is reinforced by extensive safety evaluations and compliance with regulatory standards.

Experience the benefits of Nu Skin AP 24 Whitening Toothpaste for yourself and enjoy a brighter, healthier smile.

Nu Skin AP 24 Whitening Fluoride Toothpaste

AP24 Whitening Fluoride Toothpaste

AP24 Whitening Toothpaste whitens teeth, removes stains without peroxide, and prevents cavities and plaque formation.



Avatar photo
Emily Taylor

Emily is a health and beauty writer who is passionate about natural and high-quality products, as well as self-care. She aims to inspire others to prioritize their well-being through her writing.